83% of Institutional Investors Plan To Jack Up Allocations to Crypto This Year, According to New Coinbase Survey

A new survey shows a significant percentage of institutional investors want to increase their exposure to crypto in 2025.

The top US crypto exchange Coinbase and the strategy consulting firm EY-Parthenon polled decision-makers at 352 institutional investors to gain insights on their crypto investment plans, market sentiment and future expectations.

According to the survey, 85% of the respondents increased their allocations to digital assets and related products last year, and nearly the same percentage plan to continue doing so in 2025.

Says Coinbase,

“An overwhelming majority (83%) of surveyed investors plan to increase their allocations to crypto in 2025, driven by their view that cryptocurrencies represent the best opportunity to generate attractive risk-adjusted returns over the next three years.”

The results also show that 59% of the polled participants intend to allocate more than 5% of their assets under management (AUM) to digital assets this year. Coinbase says the development indicates that crypto is moving beyond a niche asset class.

Of the surveyed investors, 73% already hold crypto assets aside from Bitcoin (BTC) and Ethereum (ETH), while 84% either use or are interested in stablecoins.

The majority of the respondents likewise prefer to gain exposure to crypto through registered vehicles such as crypto exchange-traded products (ETPs), with 68% saying that they are likely to purchase ETPs that feature diversified, multi-token index strategies.

Coinbase says the survey results show that institutions are deepening their engagement with crypto in 2025.

“We firmly believe that the future is bright for crypto and that institutional investors’ optimism will prove to be well-founded.”

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