Australia’s Swyftx Acquires New Zealand’s Easy Crypto in Regional Expansion Push

Australian cryptocurrency exchange Swyftx has acquired New Zealand’s largest digital asset platform, Easy Crypto, in a deal that consolidates its position as one of the biggest players in the Australia-New Zealand market.

The acquisition brings Swyftx’s total customer base to 1.1 million, adding Easy Crypto’s 350,000 clients to its existing footprint. Financial terms of the deal were not disclosed.

Founded in 2018, Easy Crypto has processed more than NZ$3.5 billion ($2.1 billion) in sales, offering a non-custodial trading platform alongside a New Zealand dollar stablecoin (NZDD) and self-custody wallet services.

Swyftx Chief Executive Jason Titman said the deal would support the firm’s regional expansion and allow it to scale into new products and markets.

“Our growth plans involve a mix of organic and inorganic opportunities, he told Decrypt.  “While we believe it is important to localize operations to each geography or product offering, there’s no plan to operate a house of brands.”

The plan is to bring both businesses closer together over the next 18 months, Titman said, as Swyftx looks to strengthen its relationship with Easy Crypto’s users and its team.

He added that improving regulatory clarity and shifting policy rhetoric around cryptocurrencies, including recent messaging from U.S. presidential candidate Donald Trump, were tailwinds for the sector’s recovery and dealmaking activity.

The Brisbane-based company has expanded rapidly since its launch in 2018, handling billions of dollars in quarterly trading volumes. 

The acquisition marks one of the largest mergers in the ANZ crypto market in recent years, following a slowdown in industry M&A amid regulatory uncertainty and market volatility.

Easy Crypto CEO and co-founder Janine Grainger said the acquisition aligned with the firm’s vision to broaden access to digital assets.

“I’ve been impressed with Swyftx’s growth and approach in the ANZ markets, and our shared focus on customer experience, security, and financial freedom made this partnership a natural fit,” she said.

Both companies will continue to operate as separate platforms in the near term before integrating services under the Swyftx brand. The combined business will have just under 200 employees.