Bitcoin Faces CPI Shock—Research Firm Says ‘Buy The News’

Bitcoin and the broader crypto markets faced a jolt on January 12 after the latest US Consumer Price Index (CPI) data came in hotter than expected. The shock sent Bitcoin briefly downward before bouncing back, spurring a range of reactions among traders and analysts.

The US Bureau of Labor Statistics released figures showing a 0.5% month-over-month rise in CPI, placing annual inflation at 3.0%—above the previously anticipated 2.9%. Meanwhile, Core CPI (excluding volatile food and energy costs) grew by 0.4% month-over-month, settling at a 3.3% annual rate and similarly surpassing consensus forecasts.

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Shortly before the data went live, Bitcoin saw a quick drop of -2.1% to $94,250, which some market observers speculate might be tied to traders or insiders receiving an early hint of the inflation overshoot. However, the downturn proved temporary; prices rebounded to highs of $98,100 as worried retail traders watched the market reaction unfold.

A ‘Buy The News’ Event For Bitcoin?

Santiment, an on-chain analysis firm, weighed in on the volatility in a blog post dated February 13. In an update titled “CPI Catching the Crowd’s Eye…”, Brian Quinlivan, Director of Marketing at Santiment, noted that market participants have become acutely sensitive to any inflation news, especially given the turmoil of the last few years.

Citing a 15-month high in CPI-related discussions across social channels like X, Reddit, Telegram, 4Chan, Bitcointalk, and Farcaster, Santiment highlighted the magnitude of traders’ apprehension: “Initially, just before the CPI Report was announced, Bitcoin briefly dropping -2.1% to $94,250 before recovering slightly. This very well could have been some large insiders that were getting wind of the high inflation news ahead of time. However, prices quickly recovered to as high as $98,100 as retails were showing concern.”

The post further explained that the shock of this CPI release has reignited fears linked to Federal Reserve policy changes. After cutting rates throughout 2023 and 2024, the Fed abruptly halted further cuts in November 2024.

Santiment warns this might signal a prolonged period without additional rate reductions: “Now that inflation numbers are concernedly high in the US, many are predicting that it will be quite a long time before we see further cuts, which traditionally benefit the markets. The rate rises in 2022, which were largely attributed to the massive crypto correction, are still fresh in peoples’ memories.”

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Despite the prospect of extended monetary tightening, Santiment observed a potential contrarian signal involving Bitcoin holder counts: “We have already been seeing a decline in total holders on the Bitcoin network, and this is generally a bullish signal. An ideal scenario would be for small traders to overreact to this news, allowing whales and sharks to scoop up more coins and send prices skyrocketing. Based on the early price rebounds following the news, this may be shaping up to be a ‘sell the rumor, buy the news’ scenario.”

Market watchers beyond Santiment have also chimed in. Tom Dunleavy, Partner at MV Global, also offered an optimistic take on the data, specifically noting the role of shelter costs: “The key driver of this hot CPI print was housing (1/3 of headline and 40% of core inflation). This reading is massively lagged by almost a year. Nothing to worry about as more real time readings show housing flat to falling in major markets,” he remarked via X.

For many traders, the burning question remains: Will this “hot” CPI reading mark the start of a new inflationary trend—or is it simply a quirk of delayed data? Santiment’s suggestion of a possible “sell the rumor, buy the news” dynamic reflects how swiftly sentiment can shift in a crypto market often driven by momentum and social consensus. Meanwhile, Dunleavy’s housing-focused breakdown underscores that headline inflation numbers can be deceptive without dissecting the underlying components.

At press time, BTC traded at $96,028.

Featured image created with DALL.E, chart from TradingView.com