Coinbase Purchases On-Chain Ads Platform Spindl in Move To Send Builders Viral

Top US-based crypto exchange Coinbase is purchasing on-chain advertisement platform Spindl in line with its mission to onboard one billion users.

According to a new blog post, Coinbase says it has acquired Spindl to blow up the popularity of crypto developers.

“As we talk with builders every day, a consistent theme stands out: builders want to go viral and we want to help them do that. As we’ve said before, there’s a natural flywheel here: we support developers who build on-chain apps, those apps attract users on-chain, and having more users incentivizes more developers to build on-chain.

And the faster we spin this flywheel, the easier it will be to bring more and more people on-chain. Builder virality is the thing that spins that flywheel faster.”

Coinbase says that Spindl – which was founded three years ago by an ex-Facebook advertising employee – will help improve the problem of on-chain discovery for builders and will operate directly on Base, the firm’s proprietary blockchain.

According to Coinbase, builders currently have issues finding quality users and distribution, a problem that can be solved by going viral via targeted advertising.

“The Spindl team brings unmatched expertise in on-chain advertising, helping builders accelerate their reach while bringing more users on-chain by connecting builders with both Coinbase users and users across the on-chain economy.

Their work will be crucial to expanding the ways we elevate and support builders, and we’re excited for them to hit the ground running.”

Don’t Miss a Beat – Subscribe to get email alerts delivered directly to your inbox

Check Price Action

Follow us on X, Facebook and Telegram

Surf The Daily Hodl Mix

Generated Image: Midjourney