Metaplanet CEO Predicts More Firms Will Create Bitcoin Treasuries Amid ‘New Category’ of Company

Metaplanet chief executive Simon Gerovich is predicting that Bitcoin (BTC) treasury firms like Strategy will increase in number.

In a new interview with Pomp Investments founder Anthony Pompliano at the Bitcoin Investor Week in New York, Gerovich says that the success of Metaplanet and Strategy, two publicly listed Bitcoin treasury companies, will likely lead to many other entities adopting the same new business model.

“We’ve been inspired incredibly by the work of MicroStrategy, Strategy. And we hope that through the initial success that we’ve had, and we’re very humbled by the interest that the market has taken in us so far, but we want to inspire other public companies also to do the same thing. And so I think for people in the room, it’s just letting everyone know that there is this new category of company called a Bitcoin treasury company. There aren’t that many now, but I think more and more companies will begin to look at this as an interesting path forward.”

He also says that banks are becoming more interested in Bitcoin adoption despite an initial lack of interest.

“Sometimes I just wonder why these banks are so conservative. I feel perhaps they’re brainwashed to a specific way. They’re taught certain metrics, and if something doesn’t fit into that box, then it doesn’t work. But they’re definitely opening their eyes now. I think the launch of the ETF (exchange-traded fund) last year, a lot of people, perhaps in this room, that play the role in educating those in traditional finance about Bitcoin, it’s starting to have an impact.

We’re getting a lot of inbound interest from institutions, from investment banks, where they have a client that wants to speak to us. And I think as more and more people reach out to their banks and say, we’d like to speak to companies that are adopting this sort of strategy, the better it is.”

Bitcoin is trading for $87,335 at time of writing, flat on the day.

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