Morph to Launch Centralized Exchange Coalition to Support Blockchain Projects and Developers

[PRESS RELEASE – Singapore, Singapore, September 10th, 2024]

The coalition will consist of top centralized exchanges including Bitget, HTX, MEXC and Poloniex among others

Morph, the global consumer layer for driving blockchain adoption for the mass markets, today announced the launch of the Morph Centralized Exchange Coalition, an initiative composed of top centralized exchanges (CEXs) to support promising blockchain projects and developers.

The Morph Centralized Exchange Coalition will provide blockchain projects and developers with enhanced visibility within major exchange ecosystems, increasing market presence and liquidity options. Top-tier CEXs including Bitget, HTX, MEXC and Poloniex among others, will operate as key components in supporting ecosystem growth.

The centralized exchanges involved will be given access to a pipeline of high-quality projects that are vetted and approved by the Coalition’s Integration Committee, reducing resource allocation for project discovery and due diligence. Projects that are approved by the Integration Committee will be given the opportunity to present directly to participating exchanges that will make all listing decisions independently.

Furthermore, Morph will continue to develop an on-chain ecosystem for the platform tokens of our partners, creating a benefit for centralized exchanges in the form of increased activity, while Morph stands to benefit from an increase in TVL. Additionally, this will enable seamless on-chain interactions, hopefully driving greater decentralization at the benefit of both actors – exchanges and Morph alike.

“Morph prioritizes sustainable growth and substantial support for our community,” said Cecilia Hsueh, CEO and Co-Founder of Morph. “Rather than simply awarding funds, we focus on equipping builders with crucial resources for launching and scaling to mass markets. This is achieved through initiatives like the Centralized Exchange Coalition and the VC Alliance. By providing a clear pathway for projects to access major trading platforms and potential funding opportunities from top-tier venture capital firms, we are able to drive meaningful impact and long-term success for blockchain projects.”

The launch of the coalition marks another pivotal step towards Morph’s mission of developing sustainable customer-focused application success, rather than short-term gains. This is one of the final steps towards the upcoming Morph main net – starting a new chapter within the industry itself – the consumer chapter, where projects will be taken from idea to launch and scaling for the mass-markets, ushering in a new era of users within the blockchain sector as Morph continues to develop its core mission of bridging the user gap between blockchain projects and real world usage.

About Morph

Morph is a fully permissionless EVM L2 that uses a combination of optimistic and zero knowledge rollup technology to enable limitless possibilities in finance, gaming, social media, and entertainment. Morph is the first Layer 2 on Ethereum to launch with a decentralized sequencer, aligning it with several core principles of web3—decentralization, censorship resistance, and security. The blockchain was built with mainstream audiences like gamers and social media users in mind, making it a user-friendly option for developers who require a chain to build these types of apps. Bitget, the world’s leading cryptocurrency exchange, is an original investor in Morph that will continue to play a role, alongside other investors, in shaping the Morph ecosystem.

Morph’s founders bring unique backgrounds and perspectives to the company. Cecilia Hsueh, Morph’s Co-Founder and CEO, previously founded Phemex, a top global crypto derivatives exchange. Azeem Khan, Co-Founder and COO, was formerly Head of Impact at Gitcoin, where he helped lead one of the most notable grant programs in the space. Together they launched Morph to empower people who have historically been excluded by the traditional financial system.