Strategy Resumes Bitcoin Buys After Rebrand and Purchase Pause

According to Michael Saylor, Strategy (formerly MicroStrategy) purchased Bitcoin worth $742.4 million today. This is the company’s first major acquisition since the rebrand and signals a return to business as usual.

The firm’s latest Bitcoin purchase was slightly smaller than the most recent ones, but significant variation week-to-week has been normal. By all indications, Strategy will continue steadily purchasing BTC.

Strategy Buys More Bitcoin

MicroStrategy, which recently rebranded to Strategy, is continuing its long-term plan of becoming one of the world’s largest Bitcoin holders. Shortly before this rebrand, the firm paused its 12-week streak of major acquisitions, which frequently included purchases exceeding $1 billion.

However, Michael Saylor just announced that it’s buying Bitcoin once again:

“Strategy has acquired 7,633 BTC for $742.4 million at $97,255 per bitcoin and has achieved BTC Yield of 4.1% YTD 2025. As of 2/09/2025, Strategy holds 478,740 $BTC acquired for ~$31.1 billion at ~$65,033 per bitcoin,” Saylor claimed.

This brief pause caused a fair amount of uncertainty and speculation. There were persistent rumors that Strategy may stop buying Bitcoin for a brief period, and the company may owe billions in taxes for unrealized gains.

Additionally, the price of Bitcoin has been rather flat lately, as investor sentiment is having a noticeable impact.

Despite these rumors, however, Strategy made a bold move with this Bitcoin purchase. Saylor already announced that the company was planning major stock sales to fund these acquisitions.

BlackRock, an ETF issuer and major BTC holder, bought much of this stock and now holds 5% of the company. This shows the firm’s commitment to Strategy’s mission and Bitcoin itself.

In other words, we have every reason to believe that Strategy will continue buying Bitcoin as before. True, its last purchase was substantially larger than the one that just took place, but the size of these deals has fluctuated considerably.

The previous 12-week streak saw much more variance than this. This is all within the firm’s recent behavior patterns.

Additionally, as part of the rebrand announcement, Saylor claimed that Strategy had a 74.3% Bitcoin yield in 2024. Even if BTC’s price is wobbling, those gains are still essential to the firm’s bottom line.