Unlimit’s Vision for Web3: Crypto On-Ramps, DeFi, and Payment Trends

Global fintech firm Unlimit has been driving innovation in digital payments, empowering businesses to thrive globally. With over 15 years of experience, Unlimit’s footprint spans five continents, delivering flexible, comprehensive payment solutions for modern commerce.

In an exclusive interview with BeInCrypto, Bryan Feng, Unlimit’s Head of Crypto, shared the company’s strategic priorities and approach to Web3. He detailed how Unlimit’s platform simplifies payments with its on- and off-ramp solutions, providing businesses with the tools to navigate both Web2 and Web3 ecosystems.

What inspired Unlimit’s expansion into the Web3 space as a digital payments leader?

“We decided to expand our services into the Web3 space because of all of the activity that we’ve seen organically sprout in many markets around the world. We’ve been watching this activity for many years, and we believe that it’s finally at a point where the culture and technology are mature enough to enter mass adoption.”

Can you walk us through Unlimit’s range of products that support businesses’ payment needs?

“Yes, we do a lot of business in traditional payment processing, providing card acquiring and a portfolio of 1,000+ payment methods. We offer a platform for banking as a service that allows us to spin up white-label operating accounts and cards, provide multipayment accounts, and cards for individuals and businesses alike.”

What role do you believe crypto on-ramp and off-ramp solutions play in advancing Web3 and crypto ecosystems?

“It has the most critical role in establishing blockchain networks as mainstream payment networks. In order for a network to be useful, there must be interoperability between the emerging network and the large existing payment networks.”

How can businesses from both Web2 and Web3 benefit from Unlimit’s extensive suite of payment solutions?

“We’re now in an era of convergence between Web2 and Web3. A modern set of products is being used where the end-user has no idea that the underlying technology is built on Web3 yet can reap all of the technological benefits. 

Companies can benefit from our platform because we abstract away the complexities of building in a fragmented way. Our platform easily blends the concepts together.”

As crypto becomes an accessible payment option, how is Unlimit addressing the challenge of making crypto fungible? Why is this essential for businesses moving into Web3?

“Unlimit is addressing the challenge of making crypto fungible by offering seamless on- and off-ramps, which allow businesses to convert between crypto and fiat currencies easily. This is critical for businesses in the Web3 space because it enables them to offer their customers flexible payment options, simplifying currency conversion. 

With Unlimit’s infrastructure, companies can integrate crypto payments into their operations while maintaining traditional financial processes. This fungibility is crucial for scaling into new markets, especially in regions like LATAM, APAC, and Africa, where alternative payment methods and crypto adoption are rising. 

By offering access to over 50 crypto assets and 1,000 fiat payment methods, Unlimit empowers businesses to cater to the growing demand for crypto transactions while reducing costs, increasing approval rates, and enhancing customer retention.”

Could you give an overview of current Web3 payment trends? What factors are driving this growth, and how are various regions responding to the shift?

“The Web3 payments landscape is experiencing rapid growth due to several key factors. First, the rise of DeFi and stablecoins has spurred the demand for seamless, borderless transactions. Additionally, increasing consumer interest in owning digital assets, meme culture, and growing Web3 applications in sectors like gaming, real estate, and art have driven adoption.

Globally, regions like LATAM and APAC have shown high crypto adoption levels, particularly in countries facing economic instability, inflation, and limited access to traditional banking. Emerging markets, in particular, are witnessing high demand for alternative payment methods and on/off-ramps that help users convert between crypto and fiat. 

Furthermore, regulatory developments, improved blockchain scalability, and user-friendly solutions like smart wallets facilitate growth, enabling businesses to access global markets faster and more efficiently. Regions like Europe, LATAM, and Africa have strongly driven this trend as they increasingly seek local solutions for seamless cross-border crypto payments.”

Looking forward, what payment trends do you expect to see in 2025, and how should businesses prepare?

“I would identify two key trends: the rise of digital currencies and embedded payments in everyday transactions. Businesses should prepare for these shifts by adopting payment solutions that support crypto and fiat currencies, integrating blockchain technology for seamless, secure transactions, and embracing decentralized platforms to access new markets.

Additionally, businesses must stay agile in response to evolving regulations, particularly in emerging markets, and invest in scalable, flexible payment infrastructures to handle increasing cross-border and Web3 transactions.”

How will Unlimit continue to innovate and shape the future of digital payments? What are the strategic priorities to drive growth, enhance security, and maintain flexibility?

“Unlimit’s strategic priorities revolve around innovation, security, and global flexibility. We will continue to expand our payment infrastructure, ensuring that businesses in the Web3 space have access to a seamless on/off-ramp solution and the most comprehensive range of payment methods worldwide.

Security remains at the forefront, with Modular KYC and advanced fraud prevention techniques integral to our offerings. As we drive growth, we aim to empower businesses with faster market entry, scalability, and customizable solutions to navigate both traditional and decentralized finance ecosystems easily.”