Wealthy Americans Spearheading Crypto Adoption in US, According to Digital Asset Giant Grayscale

A new survey commissioned by crypto asset manager Grayscale Investments shows that deep-pocketed investors are leading the adoption of cryptocurrency in the US.

In a research conducted in three waves between November 2023 and September 2024, analytics firm The Harris Poll surveyed 5,368 individuals who planned to vote in the 2024 presidential election.

The results reveal that 26% of Americans with investable assets of at least $1 million own cryptocurrency, which is higher than the national average of 21%.

Among the high-net-worth individuals (HNWIs), 38% believe that their investment portfolio will include crypto in the future. The number includes 53% of HNWIs under the age of 50 and 22% over the age of 50. 

Says Grayscale,

“This interest among high-net-worth investors of different ages is encouraging to see and as a result, we’re beginning to enter a period where many expect crypto to become part of their portfolio.”

A fifth of high-net-worth Americans say that they would consider owning crypto as an asset or investment tool in the future and 22% think that crypto is a good long-term investment opportunity.

More than a third (36%) of these wealthy investors also say that they are paying more attention to Bitcoin (BTC) and other crypto assets because of geopolitical tensions, inflation and a weakening of the US dollar.

Grayscale also says that the approval of spot Bitcoin exchange-traded funds (ETFs) in the US piqued the interest of 34% of high-net-worth investors, which signals that more affluent individuals are starting to see a potential role for digital assets in their portfolios.

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